#17 Institutional Promotion for a Local Business

#17 Design an institutional plan for a local business.  Include all the elements of the promotional mix.  Identify:

1. Goals
2. Target market
3. Message or theme
4. Coordination aspects
5. Action plan/implementation
6. Evaluation instrument

Here is a prezi found online to talk about different types of institutional promotion.

Click here to to see a sample of an institutional promotion plan for a university. 

Shark Tank Group Project

With a partner, create an institutional promotion plan for a local business.  Include all the elements listed.  You will create both a written proposal and a powerpoint presentation that will be used to present your project to the class.  Think Shark Tank!

Project Rubric - 50 points 

1. Goals - 5 points
2. Target market - 5 points
3. Message or theme - 5 points
4. Coordination aspects - 5 points
5. Action plan/implementation -5 points
6. Evaluation instrument - 5 points

Detailed written document proposal - 10 points

PowerPoint/Presentation - 10 points