#18 Architectural Displays

Standard 18: Describe how a business' image is created and/or enhanced through architectural displays; explain the importance of interior displays to a business' overall image.  Create a rubric for evaluating the effectiveness of an architectural/interior display.  In groups, divide a list of local businesses to visit.  Using the rubric, conduct site surveys to evaluate the displays at a minimum of three businesses per group, then share findings with the class in a presentation.


What are the five senses?
Which is the sense that you depend on the most?

Turn to page 416 in your book.  Visual merchandising is often the first contact the customer has with a business.  Window and interior displays promote an image for ta business and its merchandise. 

Why do you think visual merchandising and display are an important part of promotion?

Objectives

• Explain the concept and purpose of visual merchandising
• Identify the elements of visual merchandising
• Describe types of display arrangements
• Understand the role of visual merchandisers on the marketing team

Why is this Important?

Look at "The Main Idea" on page 418. 

On a sheet of paper label the top (Name, date, Chapter 18.1, Display Features), write the main idea sentence, then create a graphic organizer like the one 

#17 Institutional Promotion for a Local Business

#17 Design an institutional plan for a local business.  Include all the elements of the promotional mix.  Identify:

1. Goals
2. Target market
3. Message or theme
4. Coordination aspects
5. Action plan/implementation
6. Evaluation instrument

Here is a prezi found online to talk about different types of institutional promotion.

Click here to to see a sample of an institutional promotion plan for a university. 

Shark Tank Group Project

With a partner, create an institutional promotion plan for a local business.  Include all the elements listed.  You will create both a written proposal and a powerpoint presentation that will be used to present your project to the class.  Think Shark Tank!

Project Rubric - 50 points 

1. Goals - 5 points
2. Target market - 5 points
3. Message or theme - 5 points
4. Coordination aspects - 5 points
5. Action plan/implementation -5 points
6. Evaluation instrument - 5 points

Detailed written document proposal - 10 points

PowerPoint/Presentation - 10 points