#7 Employee Handbook Project

Standard 7:  Create a company orientation manual, including sections on, but not limited to, the following: hiring, compensation, scheduling, social media compliance policy, handling grievances, addressing customer feedback, performance assessments, promotions, transfers, and dismissals, ethics in the workplace.

What is included in an Employee Handbook?

When you start working for a company, to be successful, you need appropriate training to ensure that you are fulfilling the expectations of management.  Likewise, management hired you to be able to fill a gap in production with the company.  They want you to be successful as well.  It is inconvenient and costly to retrain and replace you.

Read through the following employee handbook.  This is similar to one used in business today.

• For this project, download the handbook template and make adjustments to it for a business of your choice.  You must work alone. 
• As you select the business for which you will create the handbook, you will need to be familiar with the mission statement, values and other parts of the business, or you can select a business in which you have access to research this needed information.
• Please confirm your business with me so that there is no duplication within the class.
• Save the project by the name of your company.  Example:  "Marketing 2- Starbucks Employee Handbook"
• Be sure that you don't miss any of the areas that need to be personalized.  Color any changes you make in red so that I can see what you have customized for your business.
• When complete, email to me at julie6davis@gmail.com.
• This project is due today by the end of class.

Press Release

Standard 21: Define Advertising and list types of media that businesses use to reach potential customers

What is a press release?

Can news reporters always be present when something "news-worthy" happens?
Who will report if the newsperson is not available?

In any business or organization there may be some news-worthy happenings that you may need to write yourself and email to the media to see if they believe their audience would be interested in what you have reported on.

For Example:  If I own a dentist office and we get hire an extra dentist to our staff, the community might be interested in this information.

Or, if my company or organization collected warm coats for school children that needed them, that might be the kind of positive news that media might want to print or broadcast.

Writing press releases is part of the job description of public relations.

Remember!  Due to the ease of sending press releases via email, publishers receive an abundance of press releases, so yours needs to really stand out and grab their attention from the beginning!

See samples below for formatting guidelines:


HHS DECA Press Release Sample
Brownsville Press Release
Sample 2

Notice each are written in 3rd person!


Who produces a press release?
Who uses the press release?

Assignment:
Time to create your own press release!
Create a press release for one of the following topics...

1. Summer Experience
2. Start of School
3. Olympics or recent Tomcat game
4. An event of your choice (confirm topic with Mrs. Davis)

Create on a Google Doc and send as an attachment in an email to julie6davis@gmail.com

Grading Rubric for Press Release: 30 points Total
2 Points - FOR IMMEDIATE RELEASE
2 Points- Headline
2 Points - Location/Date

Lead Paragraph:
2 Points- Who?
2 Points- What?
2 Points- Where?
2 Points- When?
2 Points-Why?
2 Points- How?

2 Points - Supporting paragraph details
2 Points- Boiler Plate
2 Points- Contact Info (yours)
2 Points- ###
2 Points- Word count

Be sure to write in "Third Person" point of view.  Click this link to review: